Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

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International Journal of Advanced Network, Monitoring and Controls

Xi'an Technological University

Subject: Computer Science, Software Engineering

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eISSN: 2470-8038

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VOLUME 2 , ISSUE 3 (September 2017) > List of articles

Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

Hongsheng Xu * / Ke Li / Ganglong Fan

Keywords : Big data, E-commerce, Network marketing, O2O, Massive data

Citation Information : International Journal of Advanced Network, Monitoring and Controls. Volume 2, Issue 3, Pages 40-44, DOI: https://doi.org/10.1109/iccnea.2017.51

License : (CC BY-NC-ND 4.0)

Published Online: 10-April-2018

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ABSTRACT

The amount of information on the Internet is getting larger and larger, and the energy of the consumer and the ability to deal with information is limited. Electricity supplier enterprises in the development process to do are to use big data for personalized shopping guide. This paper analyzes the situation of the development of e-commerce industry in the background of big data, and puts forward the improvement method. The paper presents novel model of e-commerce marketing based on big data analysis and processing.

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