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Journal Of Social Structure

research-article | 04-November-2019

Exploring Patterns of Social Relationships among Food Bloggers on Twitter Using a Social Network Analysis Approach

Introduction Food blogs are a common source of meal ideas in the United States, particularly among Internet users 18 to 34 years of age (Doub, Small, Levin, LeVangie, & Brick, 2016). Food blogs feature recipes, product reviews, and personal stories that further establish a blogger’s audience credibility and relatability (Doub, Small, & Birch, 2016a; Lepkowska-White & Kortright, 2018; Lynch, 2012; Schneider, McGovern, Lynch, & Brown, 2013). Popular food bloggers are known as social media

Allison D. Hepworth, Jess Kropczynski, Justin Walden, Rachel A. Smith

Journal of Social Structure, Volume 20 , ISSUE 4, 1–21