Search

  • Select Article Type
  • Abstract Supplements
  • Blood Group Review
  • Call to Arms
  • Communications
  • Hypothesis
  • In Memoriam
  • Interview
  • Introduction
  • Letter to the Editor
  • Short Report
  • abstract
  • Abstracts
  • Article
  • book-review
  • case-report
  • case-study
  • Clinical Practice
  • Commentary
  • Conference Presentation
  • conference-report
  • congress-report
  • Correction
  • critical-appraisal
  • Editorial
  • Editorial Comment
  • Erratum
  • Events
  • in-memomoriam
  • Letter
  • Letter to Editor
  • mini-review
  • minireview
  • News
  • non-scientific
  • Obituary
  • original-paper
  • original-report
  • Original Research
  • Pictorial Review
  • Position Paper
  • Practice Report
  • Preface
  • Preliminary report
  • Product Review
  • rapid-communication
  • Report
  • research-article
  • Research Communicate
  • research-paper
  • Research Report
  • Review
  • review -article
  • review-article
  • review-paper
  • Review Paper
  • Sampling Methods
  • Scientific Commentary
  • serologic-method-review
  • short-communication
  • short-report
  • Student Essay
  • Varia
  • Welome
  • Select Journal
  • Journal Of Social Structure

 

research-article | 04-November-2019

Exploring Patterns of Social Relationships among Food Bloggers on Twitter Using a Social Network Analysis Approach

influencers, meaning they have the capacity to shape the attitudes and behaviors of individuals who interact with their content (Freberg, Graham, McGaughey, & Freberg, 2011). Relatedly, food blogs that are considered influential based on metrics such as large audience size or high content engagement (e.g., number of comments on blog posts) are targeted for paid partnerships with corporate brands to promote products and services, a practice known as influencer marketing (Galeotti & Goyal, 2009; Lepkowska

Allison D. Hepworth, Jess Kropczynski, Justin Walden, Rachel A. Smith

Journal of Social Structure, Volume 20 , ISSUE 4, 1–21

No Record Found..
Page Actions