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Research Article | 21-April-2017

ACTIVE MEASURES AS PART OF DIALOGUE MARKETING PROMOTING THE USE OF PUBLIC TRANSPORT IN RURAL AREAS

structure in these areas, the public transport network density is low and service frequency is often poor. The problems are exacerbated by increasing private car use, which, in a vicious circle, leads to further reductions in services. However, simple tools such as dialogue marketing and minor adjustments to scheduling can help change people’s perceptions. Dialogue marketing techniques have already been shown to increase passenger numbers by as much as 10 to 15 percent. Greater demand leads to higher

Roman KLEMENTSCHITZ, Oliver ROIDER

Transport Problems, Volume 10 , ISSUE 4, 57–75

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